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Sell Fitness & Sports Products on Any Website

Athletic apparel brands, fitness equipment companies, and sports product sellers reaching active consumers.

6 min readUpdated December 2025

Why Fitness & Sports Brands Need Multi-Channel Sales

The global sports and fitness market is worth $180 billion with strong growth in direct-to-consumer sales.

Fitness enthusiasts follow trainers, athletes, and fitness influencers. They want to buy what their fitness heroes use—but redirects kill the momentum.

Embed shoppable widgets on trainer websites, fitness blogs, and athlete partner sites. Fans buy the gear without leaving trusted content.

Product Categories

Athletic ApparelFitness EquipmentSupplementsRecovery GearSports AccessoriesTraining Tools
$180 billion global market
market size
Direct-to-consumer sports brands growing 25% annually
dtc growth
68% of fitness purchases influenced by trainers and athletes
influencer impact

Use Cases for Fitness & Sports Brands

Trainer and Coach Websites

Personal trainers and coaches can embed your equipment and apparel on their sites. Clients buy the exact gear used in training.

Athlete Sponsorships

Sponsored athletes can embed your products on their personal sites. Fans shop directly from their heroes' pages.

Workout Content Sites

Fitness content sites can embed relevant products in workout guides, gear reviews, and training plans.

Best Platforms for Fitness & Sports Brands

Fitness & Sports brands commonly use these platforms for their websites and landing pages:

Fitness & Sports-Specific Tips

  • Create workout-specific widgets—'Home Gym Essentials' or 'Running Starter Kit'
  • Partner with fitness influencers across different sports and activities
  • Embed on training program pages with required equipment
  • Use athlete testimonials with embedded shopping
  • Create seasonal widgets for New Year fitness goals and summer prep

FAQ for Fitness & Sports Sellers

Start Selling Fitness & Sports Products Everywhere

Embed your fitness & sports products on any website. Free 7-day trial.

Try it now!