How YouTubers Can Sell Products Directly to Fans
Video creators on YouTube with engaged audiences ready to buy merch, courses, and products.
The Problem with External Store Links
Linking to external stores in video descriptions loses 70% of potential buyers who don't click through. Fans get distracted, forget, or abandon slow-loading stores.
YouTube ad revenue is inconsistent and declining. Merch and products provide more reliable, controllable income that isn't subject to algorithm changes.
Every click to an external store is a chance for your audience to get distracted, forget why they clicked, or abandon a slow-loading checkout. You need shopping that happens where your audience already is.
The Solution: Embedded Shopping
Embed a fast, focused store widget on your link-in-bio page or website. Fans click once and can browse and buy without leaving to a slow external store.
With PopupShop, your products appear in a beautiful, fast widget wherever your audience discovers you. They browse, add to cart, and checkout—all without leaving to a slow external store.
How It Works for YouTubers
Connect Your Shopify Store
Install PopupShop from the Shopify App Store. Your merch, courses, or products sync automatically.
Create a Fan-Focused Widget
Design your widget with products fans want. Feature your best sellers, new drops, or channel-specific merch.
Add to Your Link-in-Bio
Embed the widget on your Carrd, Linktree landing page, or personal website. Takes 2 minutes.
Promote in Your Content
Mention your shop in video outros, pinned comments, and community posts. Direct traffic to your embedded shop.
Real Use Cases for YouTubers
Channel Merchandise Store
Sell branded t-shirts, hoodies, and accessories to your subscriber base. Fans can browse your entire merch collection without leaving your link-in-bio page.
Course and Digital Product Sales
Sell editing presets, tutorials, or courses directly to viewers. No need to send them to a complicated course platform.
Affiliate Product Showcases
Create widgets featuring products you recommend in videos. Earn commissions when fans buy through your embedded shop.
Best Platforms for YouTubers
YouTubers commonly use these platforms for their websites and landing pages. Click to see our integration guides:
Pro Tips for YouTubers
- Feature products in your video end screens with a clear call to action
- Pin a comment with your shop link on every video
- Create limited-edition drops to create urgency
- Use YouTube community posts to announce new products
- Track which videos drive the most sales with separate widgets
FAQ for YouTubers
Start Selling to Your Audience Today
PopupShop lets youtubers sell products directly to their audience. Free 7-day trial.